Dividend Aristocrat Overview: Target Corporation

About Target Corporation

Target has increased dividends by over 20% per year for the last 5 years. Photo courtesy Jay Reed/flickr.com.

Target has nearly tripled dividends since 2009.
Photo courtesy Jay Reed/flickr.com.

Target Corporation employs 361,000 people and operates nearly 1800 retail stores across the United States and Canada.  The history of Target Corporation goes back to 1902 when George Dayton purchased Goodfellow’s Dry Goods Corporation in Minneapolis, Minnesota and renamed it The Dayton Dry Goods Company.  After merging with another retailer, the now renamed Dayton-Hudson Company in 1962 developed a concept for a mass-market discount retail store: “Target”.

In October 1967, The Dayton Corporation went public and immediately began paying dividends, starting a trend that has continued to this day.  At this time, The Dayton Corporation had five divisions: Dayton’s department stores, Target Stores, B. Dalton Bookseller, Dayton Jewelers and Dayton Development Company.  In 1969, the company bought Detroit retailer J. L. Hudson and changed its name to the Dayton – Hudson Corporation.  In subsequent years, Dayton – Hudson bought the retailers Mervyn’s and Marshall Field’s, and in 2000 formally changed its name to Target Corporation to reflect the company’s primary source of revenue.  Target Corporation sold both Mervyn’s and Marshall Field’s in 2004.

The company is a member of the S&P 500 index and a Fortune 500 company, and trades under the ticker symbol TGT.

Target Corporation’s Dividend and Stock Split History

Target Corporation under its prior name, the Dayton Corporation, has paid dividends since coming public in 1967 and has increased dividends annually since 1972.  Target met the Dividend Aristocrat criteria of 25 consecutive years of increasing regular dividend payments in 1996.  Since 2000, Target has increased their dividend payout in the 3rd quarter of the calendar year and most recently in the 3rd quarter of 2014 increased their dividend by over 20%, from an annual rate of $1.72 to $2.08 per share.  Target is expected to announce their next dividend increase in June 2015 and pay it out in September 2015.

Target has an outstanding record of growing their dividend.  Since 2004, the company has increased their annual dividend payout by no less than 10% per year and in many cases by much more.  Target has compounded the payout of dividends by 23.55% over the last 5 years, by 20.27% over the last 10 years and, in fact, has increased their dividend payout by more than six-fold since 2004.  Since becoming a Dividend Aristocrat in 1996, Target has compounded their dividends by 15.01% annually.  Over the last 20 and 25 years, the compounded growth rate has been 13.93% and 12.81% respectively.

Target has split their stock six times since going public in 1967.  2 for 1 splits have occurred five times: March 1969, November 1981, June 1983, April 1998, and June 2000.  Target also split the stock 3 for 1 in June 1996.  A single share of stock purchased in 1971 when Target began increasing dividends would now be 48 shares that collected a total of $75.84 in dividends in 2013.

Direct Purchase and Dividend Reinvestment Plans

Target has both direct purchase and dividend reinvestment plans.  Investors interested in participating in either of these plans can find information at ComputerShare’s Investment Plan site.  The minimum amount that an investor can directly purchase through the plan is $500 for one-time purchases.  For direct debit purchases, the minimum drops to $50 provided at least 10 recurring purchases are made.

The plans have both purchase and sales fees.  There is a $10 initial setup fee.  Stock purchases, either through the direct purchase plan or the dividend reinvestment plan, are 3 cents per share, plus a transaction fee.  The transaction fee for the direct purchase plan is either $2 or $5 depending on whether the purchase is by check or direct debit.  The transaction fee for the dividend reinvestment plan is 5% of the amount reinvested if the investor owns less than 100 shares.  (Target pays the transaction fee for dividend reinvestments from more than 100 shares.)

When selling shares, an investor will pay 12 cents per share sold along with a transaction fee that varies depending on the type of sale (i.e., market order, batch order or day limit order).  Investors can minimize fees by buying and selling shares in larger quantities.

Helpful Links

Target Corporation’s Investor Relations Website

Current quote and financial summary for Target Corporation (from finviz.com)

Information on the direct investment and dividend reinvestment plans for TGT

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